Mingzhe Tang |
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Placement Director: Vijay Krishna
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Graduate Secretary & Placement Assistant: Lynn Sebulsky (814)865-1458 lms50@psu.edu |
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Curriculum Vitae |
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THESIS ABSTRACT Essay 1. An Empirical Model of Investment by Cable Operators in Broadband Digital Services (Job Market Paper)This paper provides an empirical analysis of the investment decisions of individual cable television operators in the U.S. I examine the decisions to diversify into offering broadband digital services such as high-speed Internet access service and digital cable television service over the period from 2000 to 2005. I estimate a dynamic programming model of cable operators' digital product decisions using a panel data set of 269 geographically segmented markets, and quantify how ownership, local market characteristics, economies of scope, economies of scale and sunk costs in this industry together impact firms' investment decisions by affecting the discounted expected profits of different choices. The model accommodates the fact that many firms choose sequential diversification into more than one broadband digital service by first initiating one service and adding the other one at a later date. After estimating the model using the nested pseudo-likelihood estimator, I find that the entry costs and unobserved fixed costs of offering different broadband digital services significantly affect cable operators' entry decisions. The entry cost of offering two digital services simultaneously is substantially greater than the cost of offering only one digital service as well as the sum of entry costs when sequential diversification is undertaken. In addition, I find that the probability of offering digital service rises with the local market revenue for basic cable services, and economies of scope and economies of scale encourage cable operators' to eventually diversify into offering two digital services. This study provides an explanation for the delayed broadband diffusion during the sample period in the U.S and suggests that policies to lower entry costs or increase the local market revenues for basic cable services can help the cable operators to accelerate broadband diffusion.
Essay 2. Diversification of Cable Television System Operators into the Broadband Market This paper investigates broadband diffusion among cable systems, a type of facility-based broadband provider, and examines how competition policy affects the diffusion pattern. Two stages of broadband investment are distinguished, namely the decision to upgrade current one-way system into two-way capable and the subsequent decision to offer digital products. This paper examines the role of competition, regulation and other factors in both decisions. Empirical evidence shows that economies of scale and economies of scope encourage a large cable system to upgrade its network infrastructure and offer more new advanced services. The competition from Direct Broadcast Satellite services and telephone companies' DSL services impacts on the cable systems' upgrading and diversification decisions in a different way. In addition, the local regulatory environment also affects cable systems' upgrading decision.
Essay 3. Entry and Exit in Local Telephone Market In the last decade, a large literature in industrial organization has analyzed the relationship between the degree of firm heterogeneity and the entry and exit pattern of an industry over time. Using a panel data set on the entry and exit of firms in the local telephone market in Pennsylvania from 1996 to 2003, this paper examines two sources of firm heterogeneity: the level of pre-entry experience of the firm and whether the firm owns or rents its capital equipment. In particular, this research studies how differences in firms prior to their entry affect their subsequent performance in the local telephone market. A lower percentage of firms owning their own capital equipment have rich pre-entry experience in related markets than firms renting their capital equipment. Distinct differences in entry and exit patterns are also found between the firms with rich pre-entry experience and those without much pre-entry experience.
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